Pioneer Chicken

Directed and coordinated content strategy in a digital marketing and advertising campaign to promote Pioneer Chicken's limited release merchandise and improved rebranding. Within our "Carry the Legacy" campaign we gained over 20,000 followers and over 1 million views across Instagram and Tiktok. Our team created a 300% increase in Content Interactions, Accounts Reached, Accounts Engaged, Profile Visits, and Website Taps. Over 35,000 profile visits, 20,000 followers, 1.2 million impressions, and 1 million likes across both platforms. Our team accomplished this by created engaging organic content through photoshoots and short-form videos. By using SEO captions and copywriting we optimized our reach to showcase Pioneer Chicken's favored menu items, limited-release merchandise, and heightened brand awareness to resonate with the ICP. Our advertisements also utilized a direct response marketing approach to drive traffic towards the Pioneer Chicken website to increase email sign-ups to our newsletter to then apply email marketing strategies.Directed and coordinated content strategy in a digital marketing and advertising campaign to promote Pioneer Chicken's limited release merchandise and improved rebranding. You can find our campaign content on Instagram under @PioneerChicken.LA from February 16th, 2023 to March 6th, 2023.