Pioneer Chicken: Tenderfest announcement trailer
Featured event videography content
Foodzilla Festival recap edit hosted in San Fernando Valley
Foodzilla Festival announcement video
Tenderfest Recap edit hosted in Beverly Hills
Pioneer Chicken
Directed and coordinated content strategy in a digital marketing and advertising campaign to promote Pioneer Chicken's limited release merchandise and improved rebranding. Within our "Carry the Legacy" campaign we gained over 20,000 followers and over 1 million views across Instagram and Tiktok. Our team created a 300% increase in Content Interactions, Accounts Reached, Accounts Engaged, Profile Visits, and Website Taps. Over 35,000 profile visits, 20,000 followers, 1.2 million impressions, and 1 million likes across both platforms. Our team accomplished this by created engaging organic content through photoshoots and short-form videos. By using SEO captions and copywriting we optimized our reach to showcase Pioneer Chicken's favored menu items, limited-release merchandise, and heightened brand awareness to resonate with the ICP. Our advertisements also utilized a direct response marketing approach to drive traffic towards the Pioneer Chicken website to increase email sign-ups to our newsletter to then apply email marketing strategies.Directed and coordinated content strategy in a digital marketing and advertising campaign to promote Pioneer Chicken's limited release merchandise and improved rebranding. You can find our campaign content on Instagram under @PioneerChicken.LA from February 16th, 2023 to March 6th, 2023.